WestRock Recognized for Outstanding Merchandising Achievement
ATLANTA (News release) -- WestRock Company was recognized with high honors at this year's Outstanding Merchandising Achievement (OMA) Awards. The competition celebrates merchandising and design excellence at the retail point-of-purchase. WestRock won a total of 21 awards at this year's OMA competition, including the most prestigious award of the OMAs: Display of the Year. This award is the highest recognition in the in-store marketing industry. WestRock also won two additional top honors at the event, including the Creative Award, which recognizes and celebrates creativity and execution of at-retail merchandising design, and the Budget Award, which celebrates the display that has the greatest effectiveness while remaining budget-conscious. The competition is presented by SHOP! Association, a global non-profit trade association dedicated to enhancing retail environments and experiences. "I am incredibly proud of the WestRock Merchandising Displays team," said Nickie Parker, senior vice president of Merchandising Displays at WestRock. "These winning displays exemplify innovative, insights-led design that activates our customers' brands at retail and converts shoppers. I am appreciative to the Shop! Association for recognizing our work, and I am proud of our teammates for continuing to demonstrate leadership in our industry." WestRock earned two Gold awards, seven Silver awards and nine Bronze awards. Displays awarded at this year's OMA Awards ceremony can be viewed here and include: Bayer Digital Endcap Covergirl Holiday Counter Unit Covergirl Find It First Endcap Covergirl/ Sally Hansen/ Clairol Cross Branded Pure Endcap Hims & Hers Endcap King C. Gillette Endcap Native Toothpaste Target Endcap SharkNinja In-line Low Bay e.l.f. Pout Power Walmart Endcap e.l.f. Retro Paradise Target Endcap Native Target Holiday Endcap NYX Diamonds + Ice Sally Hansen MG Shakers Endcap Samsung Terrace TV Display WestRock was a Platinum level sponsor at this year's Shop! Awards Celebration.
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