Helen Roush, Executive Vice President of Paperitalo Publications

In a recent press release, Adsorbi, a Swedish startup, announced that it secured €1M to build a pilot plant or its cellulose-based air purification material.

The press release states: "Adsorbi has raised €1M in funding from Metsä Spring, Chalmers Ventures, Jovitech Invest, and a grant from Sweden's Innovation Agency for its cellulose-based air purification material. The capital will be used to construct and operate a pilot plant in Gothenburg, develop new products, and grow its customer base. Despite being only a three-year-old company, Adsorbi already has a growing customer base and industry collaborations."

The press release goes on to state: "We joined Adsorbi's journey 1.5 years ago. The company has achieved all the goals agreed upon at the time and even surprised us investors positively in a few areas. The plan for the company's next phase was very logical, and we are excited to support its implementation. Their development of a pulp-based new product makes them particularly relevant to Metsä Group's mission. With Adsorbi in our portfolio, we move closer to replacing fossil-based materials in everyday applications, says Niklas von Weymarn, CEO of Metsä Spring."

You can read the full press release by clicking here.