Known as Lenzing Pro, the new digital platform is now live with select content available publicly and additional features accessible upon registration.

The platform serves as a centralized resource to facilitate the management of certifications and branding, provide detailed technical information about fibres, and enhance partnership engagement with Lenzing, said the company.

Lenzing Pro, which is described as an advancement of the Lenzing E-Branding Service, aims to simplify the processes of certification and branding while enhancing access to technical information about fibres and fostering improved collaboration with partners.

The new platform offers extended features and is accessible 24/7 in multiple languages, facilitating an efficient experience for users.

Led by the principle of "One Platform. Numerous Possibilities", Lenzing Pro assists Lenzing's global customer and partner network with decision-making and marketing strategies. It incorporates essential services such as Fabric Certification and Brand Licensing.

Moreover, the platform provides a detailed fibre product catalogue that outlines specifications, technical attributes, and suggested uses for each type of fibre.

The platform aims to support various stakeholders within the industry: spinners can enhance their fibre knowledge and discover relevant offerings; fabric mills can integrate Lenzing fibres into their products with testing and certification support; and brand partners and retailers can create effective marketing campaigns using toolkits designed for diverse communication needs.

Lenzing global business management textiles vice president Florian Heubrandner said: "The textile industry needs fast, reliable access to technical expertise, certification capabilities, and responsive support to innovate in today's dynamic marketplace and evolving sustainability landscape.

"Lenzing Pro directly addresses those needs, combining our fibre expertise with intuitive tools to help partners innovate. This platform reflects our continued commitment to enabling a more responsible future alongside our partners."

The 'Fiber Catalog' of Lenzing Pro allows registered spinners, fabric mills and brands to explore detailed product information and guidance on applications for fibres such as Tencel Lyocell and Modal, as well as Lenzing Ecovero viscose fibres.

With advanced search functionality, users can identify suitable fibre solutions based on technical specifications, sustainability credentials, and intended application across various sectors including luxury fashion, casualwear, sportswear, and home textiles.

Additionally, the 'Brand Licensing' feature gives brands and retailers access to marketing materials, claim suggestions, and co-branding instructions to integrate Lenzing's fibre brands into their promotional activities.

"With Lenzing Pro, we've transformed previously complex tasks into an intuitive experience. Whether our partners are developing new innovative products, seeking certification, or using our marketing tools to launch campaigns, the platform is designed to support them every step of the way," said Lenzing marketing and branding, commercial textiles senior global director Eva McGeorge.

In October last year, Lenzing partnered with Roica by Asahi Kasei to introduce the Saisei collection, a new line of premium stretch denim crafted from recycled materials.